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Assistant Professor Nathaniel Hartmann’s forthcoming papers in leading marketing journals (i.e., Journal of the Academy of Marketing Science, Industrial Marketing Management) examine how actors can create better business models and how salespeople can improve performance and customer sa Stephen Vargo, Shidler College Distinguished Professor of Marketing, has been named one of the World’s Most Influential Scientific Minds for a third consecutive year (2014-16) by Thomson Reuters, the world’s leading source In July, Stephen Vargo, Shidler College Distinguished Professor of Marketing, was named one of the World’s Most Influential Scientific Minds for 2014 by Thomson Reuters, the world’s leading source of intellent information for businesses and professionals. Rolles Distinguished Professor of Marketing, received the 2013 Best Article Award from the Journal of Consumer Research for a paper entitled, “Reconsidering Baron and Kenny: Myths and Truths about Mediation Analysis.” American Marketing Association Open to all students who have an interest in Marketing.

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